About us

About us

2012 - 2022

Mariaantonietta Princivalle, CEO of WFS, founded the company in 2012, in Veneto, Italy. Born as a DMC, it has never stopped evolving. In those years, a great transformation took place in tourism: the era of intermediation was ending, and online platforms took over. WFS, however, has always supported and believed in professional travel agents. Therefore, Mariaantonietta decided to travel the world to understand the right direction to take and specialise in market niches that would soon explode, generating important flows: experiential tourism and medical tourism. Today, WFS represents an innovative platform for luxury & experience tourism, B2B and B2C, dedicated to luxury products and Services.

European Medical Tourism is a workshop created to bring a worldwide synergy between supply and demand. It has become a leader in the sector in only five years and considered a unique opportunity for Italy to connect with all the world. It has established solid and profitable ties with medical and spa agencies and facilities worldwide, reaching many presences that are hard to match in fairs in such a little known sector. This worldwide collaboration has led to a key role in Italy: EMT has become the point of reference for many agencies that have started a new project.

A medical travel online platform Bookings.Med aims to include all of the world’s healthcare. In this way, all connection difficulties are reduced: linguistic, time zone, waiting and payments. However, the platform still includes travel agencies that represent its engine. Parallel to Bookingsmed.com, the Bookingsmed Academy was born to provide diverse skills to medical service providers and agents through online lessons, educations and continuous updates. Bookingsmed currently boasts a consolidated network of distributors covering: Italy, Ukraine, Romania, Germany, Turkey, India, Georgia, Croatia and Slovenia.

To give greater importance to Italian medical tourism, especially abroad, the Italian Association for the Promotion of Medical and Thermal Tourism was born in 2020. The aim is to support clinics, medical centres, spas and spa hotels towards digitalisation and internationalisation by placing AIPTMT as a priority point of contact while linking institutions and Italian and foreign buyers and associates. In just nine years, WFS has fully covered a market niche that is exploding in recent years. Thanks to the experience gained, WFS offers a wide range of services, targeted and customised for any need: both for those who approach this world for the first time and those who already have experience in the field but want to be supported by a leading company.

August 2022 has been founded BookingsMed Italia srls, which is tour operator and wholeseller with all the necessary authorizations and Insurances.

Mariaantonietta Princivalle

Owner and founder of European Medical Tourism, WorldFineSelections.com, AIPTM and BookingsMed.com.

Since 1992 Foreign Office Assistant and since 1998 Export Manager of Italian products with opening of distribution channels in international markets. Since 2006 Marketing & Sales Manager in the luxury and medical tourism sector.

A long experience and deep knowledge of the internationalization and growth of new commercial opportunities all over the world.

Official trainer for managers and companies in the tourism sector during some projects of the Veneto Region.

Organization of international B2B workshops, fairs, conferences and customized B2B profiles for corporate events. 

Organization of Fam Trips and educational tours. Founder and organizer of EMT European Medical Toursim International Workshop & Conference, which is today the most important event in its fieldin Italy.

Mauro Zanesco

Since 2006 in the field of Tourism.

Since 2012 Owner and founder of Travelling Trader, Incoming to Italy and Itineris Veneto. DMC based in the Veneto Region Near Venice.

Since 2012 partner in World Fine Selections and BookingMed.com.

Since 2018 co-owner and partner of ATELIER RUSTICO and since 2019 General Manager of Atelier Rustico.

Since 2022 co-owner and General Manager BookingsMed Italia

Laura Bulfoni 

Since 2006 in the field of Tourism.

Since 2022 co-owner 














Giacomino Princivalle

Since 2016 in the field of Tourism.

Since 2017 Owner and founder of Taste for you Service, which is a company based in Romania for supporting the organization of B2B Workshops and event.

Partner in the organization of EMT European Medical Tourism.

Since 2018  co-owner of World Fine Selections and BookingMed.com.

Since 2020 co-owner and partner of BookingsMed Professional LIne..






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